When Mike started his consulting business, he needed to find a workflow solution for mapping. He wanted to be able to view, create and publish maps for his project work, in a way that was professional but not too time consuming.
Mike came from a large corporate firm before starting his own company. He knew that he wanted to continue producing the professional looking maps he had access to in the corporate environment, without the GIS specialists that helped make them happen.
Before discovering Equator, Mike was using a mix of QGIS, Google Earth, and occasionally ArcGIS. While free and fully-featured, Mike found that basic mapping was overly complicated in QGIS. At the other end of the spectrum, Google Earth was quick and easy to use, but lacked the customization he needed.
Mike was looking for mapping software to facilitate a faster turnaround and delivery of projects. Specifically, he wanted to be able to view spatial data and create professional looking maps that could compete with the capability and technology of larger firms, without spending too much time or money.